Pay To Watch Movies…With BEER
Russian design studio, Heads & Hands, announced their twist on beer promotions: a beacon under a bottle cap to instantly redeem a movie on any device.
Promo codes are now a thing of the past, because this technology has a sensor to do all the work for you.
“Movie Unlocker” technology is the brain child of App developer and CEO of H & H, Aleksandr Semenov.
The inspiration came from a promotion by Grolsch Beer, where drinkers entered a code to redeem a movie.
- Grab a bottle.
- Find the “Movie Unlocker” indicator on the bottle.
- Choose a movie.
- Hold the bottle close to your device.
- Enjoy for free flick!
Each bottle contains a unique code and corresponding Bluetooth beacon.
This innovative technology is compatible with any smart device with next-generation Bluetooth connectivity.
Hope You Don’t Mind The Subtitles…
This is an incredible way to revolutionize advertising in the alcohol market.
I enjoy writing about new technology, because the moment you explain, everyone wants it in their hands. Prepare to wait a while before you see sensors like this on almost everything.
Next Glass can identify with the “Movie Unlocker” because it strives to put the consumer first and improve their experience.
Be sure to look out for the Next Glass App coming VERY soon.